Privacy policy

1. Who are we?

The Agryco Services website (hereinafter the “Site”) is operated by AGRICONOMIE SAS, a French simplified joint-stock company (SAS) with a share capital of €1,193,749.80, registered with the Trade and Companies Register (RCS) of Châlons-en-Champagne under number 799 365 176, whose registered office is located at 35 avenue de Paris – 94800 Villejuif, France.

AGRICONOMIE operates under the trade name Agryco Services, which develops and markets communication and marketing solutions for players in the agricultural sector: digital advertising and email marketing campaigns, rental and activation of audience segments, market research and farmer panels, behavioural analyses and consulting services. AGRICONOMIE is the controller of the personal data collected.

2. What data do we collect?

• Identification and contact data: surname, first name, business email, telephone, job title, company, postal address.
• Professional activity data: type of farm, farm size, productions, product preferences, purchasing behaviour.
• Data from campaigns and studies: questionnaire responses, email open rates, clicks, interactions, participation in surveys or panels.
• Technical data: connection logs, IP address, cookies, browsing data.
• Contact form data: surname, first name, email, company, telephone and message entered, as well as the IP address, the browser used, the landing page on the Site and, where applicable, the originating advertising campaign, and the date and version of the consent obtained.

This data is collected via the Site’s forms, during marketing campaigns and studies, or through technical partners acting on behalf of Agryco Services.

3. Legal bases and purposes

Your data is processed in accordance with Regulation (EU) 2016/679 (GDPR) and the French Data Protection Act.

Legal basis	Corresponding purposes
Performance of a contract or of pre-contractual measures	Management of the business relationship and of service orders. Management of contact and quotation requests.
Legitimate interest of AGRICONOMIE	Statistical and behavioural analyses, relevant professional marketing communications, technical management and security of the Site.
Consent	Subscription to electronic communications, participation in surveys and panels, placement of non-essential cookies.
Legal obligations	Invoicing and accounting, responses to requests from authorities.

4. Data recipients

• Authorised Agryco Services staff responsible for carrying out campaigns, studies and analyses;
• Technical service providers acting as processors (hosting, email sending, storage, technical monitoring, CRM, maintenance, payment);
• Only after your consent, audience measurement and advertising partners: Google (Google Ads), Meta (Facebook), LinkedIn, Hotjar and HubSpot;
• The companies of the AGRICONOMIE group, in particular Data Pro Solutions and Nexio Research, acting on behalf of AGRICONOMIE and under its responsibility.

5. Sharing with business partners

Agryco Services may send, on behalf of its clients, communications or surveys to professionals in the agricultural sector. Data that directly identifies an individual (name, email, telephone) is never passed on to advertiser clients without prior consent. Only aggregated, anonymised or statistical data may be shared. Advertiser clients undertake not to re-identify the data subjects.

6. Transfers outside the EEA

Some service providers are established outside the European Union, in particular in the United States: certain technical service providers, as well as audience measurement and advertising partners (Google, Meta, LinkedIn, HubSpot). These transfers are made to countries benefiting from an adequacy decision (Article 45 GDPR, including the EU–US Data Privacy Framework for certified companies) or under standard contractual clauses approved by the European Commission.

7. Cookies

The Site uses cookies and trackers for its proper technical operation, measuring campaign performance and audience analysis. Non-essential cookies are placed only after your consent, which may be withdrawn at any time. For more information, please see our Cookie policy.

8. Your rights

In accordance with the GDPR, you have the rights of access, rectification, erasure, objection, restriction, portability and withdrawal of consent. You may exercise them by contacting our DPO:

In the event of disagreement, you may lodge a complaint with the French data protection authority, the CNIL (www.cnil.fr).

9. Retention periods

Type of data	Retention period
Contact and business relationship	3 years from the last contact.
Campaigns and studies	A maximum of 3 years after collection or the end of the project.
Invoicing	10 years (accounting and tax obligations).
Cookies	A maximum of 13 months after placement.

10. Security

Agryco Services implements appropriate technical and organisational measures: restricted access control, secure hosting, encryption of transfers, regular audits and contractual clauses with service providers.

11. Changes

This Policy may be updated to reflect legal, technical or organisational developments. In the event of a substantial change, the users concerned will be informed before the changes take effect.